New Product Launch Marketing Plan - 922 Words

New Product Launch Marketing Plan Joanka Lewis MKT/571 July 1, 2014 Larry Moore New Product Launch Marketing Plan Organic Baby Products are a new product that would allow your baby to be health and safe at the same time. The products are made with only natural ingredients which allow the consumer to feel comfortable about using and purchasing the products. The market segmentation will show how this product is marketed to a targeted buyer PLC Strategy Plan PLC (Product Life Cycle) is defined as the life span of a particular product. It entails of four stages which are labeled as introduction, growth, maturity and decline. The introduction stage is when the product is first introduced on†¦show more content†¦These are people in our family and same social status as us. This factor would explain how outside influences help us to determine what products and services we use. The personal factor includes things such as demographics, interests, economic status, lifestyle and personality. In this factor it is clarifies how if the situation changes this will also change your personal factors. The last factor is psychological factors which include perception, beliefs, and motivation. The market allows us to see how each of these factors affects purchase decision. Understanding the role each factor contributes to the market will allow for a better marketing strategy of the Organic Baby Products. Positioning Statement JBT Organic Baby Line is products that cater to the well-being of every inhabitant in the world because it is eco-friendly. These baby products are not made with harmful chemicals found in other companies’ non-eco-friendly products. Consumers will benefit from this product because infants and toddlers will less likely have skin irritation resulting from harsh chemicals. This in return will save the parent(s) money by not having a doctor’s bill. In order for this product to really sell, there will be heavy and extensive advertising focusing on the previous key factors. This new product launch marketing plan gave a detailed view of target markets, key buying behaviors. It also showed how each stage of the PLC would be managedShow MoreRelatedMarketing Plan For New Product Launch2281 Words   |  10 PagesNEW PRODUCT LAUNCH NAME OF THE COMPANY WHIZ-BANG STATIONARY SUPPLIERS NAME OF THE PRODUCT WHIZ-BANG RE-SEALABLE ENVELOPES TIME: 6 WEEKS TEAM: 5 STAFF IN CUSTOMER SERVICE, 5 STAFF IN SALES REPRESENTATIVES, 10 STAFF IN MANUFACTURING, PACKAGING AND DISPATCH DEPARTMENT, 5 IN ACCOUNT AND 5 IN RESEARCH AND DEVELOPMENT. BUDGET: $3000 INVITEES: 200 CLIENTS. PROMOTIONAL ACTIVITY: A product launch is not a single event; it is part of the overall product development process. The early stages ofRead MoreNew Product Launch Marketing Plan2929 Words   |  12 PagesNew Product Launch Marketing Plan, Part I Apple is a global multinational corporation based out of Cupertino, California. Apple designs, sells and develops personal computers, computer software and consumer electronics. Apple was founded by the late Steve Jobs, Steve Wozniak, and Ronald Wayne. A few of Apple’s most popular products are the I-Pad, I-Phone, IPod music player, and of course the line of MAC pc’s in addition to, the host of hardware electronics that Apple has invented and manufacturesRead MoreMarketing Plan for New Product Launch2326 Words   |  10 Pages{draw:frame} SUPERIOR UNIVERSITY LAHORE Project Name: Marketing Plan for new product launch Presented To: Sir Kashif* *Mahmood Group Name : The Stallionz Leader Name Id: Imran Shoukat MBP Members Name Id: Muhammad Arslan Dilawar MBP Abuzer Shabbir MBP Hassan Raza Muhammad Kashif Munir Company N*ame:* The Glimmers Limited. Company Logo: {draw:frame} Product Name: {draw:frame} * * * *Contents of Marketing Plan Part 1: Executive Summary Part 2: PurposeRead MoreMarketing Plan for New Product Launch2341 Words   |  10 Pages{draw:frame} SUPERIOR UNIVERSITY LAHORE Project Name: Marketing Plan for new product launch Presented To: Sir Kashif* *Mahmood Group Name : The Stallionz Leader Name Id: Imran Shoukat MBP Members Name Id: Muhammad Arslan Dilawar MBP Abuzer Shabbir MBP Hassan Raza Muhammad Kashif Munir Company N*ame:* The Glimmers Limited. Company Logo: {draw:frame} Product Name: {draw:frame} * * * *Contents of Marketing Plan Part 1: Executive Summary Part 2: PurposeRead MoreNew Product Launch Marketing Plan2769 Words   |  12 Pagesï » ¿ New Product Launch Marketing Plan, Part III Kirkland Browne, Johanna Gutierrez, Philippe Biboum, Dana Cannon, Tameika Mclean, Kevin D. Mobley MKT/571 August Eighteenth, 2014 Dr. Catherine Burr New Product Launch Marketing Plan, Part III Executive Summary Our company is Audi AG. Audi is headquartered in Germany and is a subsidiary of Volkswagen since 1966. Founded in 1909 by automotive pioneer August Horch, Audi specializes in high end and luxurious automobiles (Audi Club North America NortheastRead MoreNew Product Launch Marketing Plan2628 Words   |  11 Pagesï » ¿ New Product Launch Marketing Plan III Jennifer Flores, David Granda, Lori Mann, Alexandra Olivares, Keun Seo MKT 571 September 15, 2014 John Schaefer New Product Launch Marketing Plan III Executive Summary Learning Team A has shown in the first two phases of the marketing plan that individuals exercise for a variety of reasons including obesity, addressed target markets (recreational, fitness, and professional athletes), decision motivators and buying behaviors (individualRead MoreNew Product Launch Marketing Plan Essay1187 Words   |  5 Pagesï » ¿ New Product Launch Marketing Plan, Part 1 MKT/571 January 20, 2014 New Product Launch Marketing Plan, Part 1 Executive Summary Apple, the iconic technology company, has continuously captured the cell phone market with its new and innovative features, products, and services. This iconic brand status has allowed them to maintain higher prices for the higher-quality products. However, the competition is quickly able to copy and then enhance new technological innovations, and isRead MoreNew Product Launch Marketing Plan, Part III Essay741 Words   |  3 PagesNew Product Launch Marketing Plan, Part III Public relations and sales promotion will play a major part of LiveWell’s ability to stay in the growth stage, attract new customers, and keep loyal customers that wish to lead a healthy lifestyle. Healthy chocolate’s message to the public is to â€Å"Live healthier and happier with every bite†. To enforce the credibility of healthy chocolate’s message, all of the chocolate products can get labeled with university research on its ability to produce anti-toxinsRead MoreNew Product Launch Marketing Plan, Part II Essay1844 Words   |  8 Pagesï » ¿ New Product Launch Marketing Plan, Part II MKT/571 September 16, 2013 New Product Launch Marketing Plan, Part II The following is the second part to the iNKtopia product launch plan. The second part of the marketing plan consists of a detailed target market profile, including buying behaviors, decision motivators, and organizational target markets. The plan also includes steps to manage each stage of the product life cycle and tactical plans for the Four P’s. Finally, the secondRead MoreNew Product Launch Marketing Plan Part 1 Team B1226 Words   |  5 Pagesï » ¿ New Product Launch Marketing Plan, Part 1 Erin Maze, Shana Sullivan, Sierra Clements, Nicole Rocha, and Cody Hogue MKT571 December 9, 2014 Joseph Ordyna 1.0 Executive Summary – Absolut Element The Absolut Company  grew from the success of Absolut Vodka, a unique Swedish vodka that conquered the world on its own terms. In a little more than 30 years, Absolut Vodka has become one of the world’s best-selling spirits and has created a unique legacy of quality, creativity and originality that